Fabulous Las Vegas
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Fabulous Las Vegas by Chris Dacus |
Fabulous Las Vegas
The 25-foot-high “Welcome to Fabulous Las Vegas” neon sign
is the most famous and enduring sign in the world. In 1952, the idea came from
a local salesman named Ted Rogich, who pointed out that Las Vegas had signs
advertising everything but itself. A pioneer commercial artist, Betty Willis,
designed the sign. At that time, it was unusual for a woman to create a neon
sign, which involved not only design but engineering and electrical aspects. In
1959, Willis and Rogich sold the completed sign to Clark County for $4,000. The
sign, like most of the Strip, sits in the town of Paradise and is located 4
miles south of the actual city limits of Las Vegas.